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The TRA informed Reuters about the fine, but declined to reveal the amount.

We are hopeful about the future and keeping customer interests in mind, we are confident that all partners will support the intention of giving choice to customers by adopting competitive and positive practises – be it the TRA or Etisalat.” “Despite this temporary setback, which interrupted our ability to reach out to customers who are interested in MNP, we believe that forming a competitive atmosphere in the country is a vital and healthy practice, which is in line with the UAE leadership’s vision.

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We are pleased to inform UAE residents that the SMS short code has been restored by Etisalat, following the TRA’s intervention. Etisalat has launched a great offer for all new customers who want to buy a postpaid connection and all those who want to change their SIM to a postpaid Etisalat. This, by no means, reflects any deficiency on our side or service quality. If you need information on postpaid packages or you have a prepaid SIM and you want to convert it to postpaid then read this post in full. Hence, the TRA issued a violation decision on Monday, November 25.ĭu issued the following statement today: “In an unfortunate turn of events, our short code ‘3553’ was suspended by Etisalat, which made it impossible for interested mobile users to reach us by SMS. The regulator ordered Etisalat to lift the block on Friday, November 22, however it failed to do so. MNP will allow subscribers to switch providers, while maintaining their numbers, which will present business opportunities for both brands to poach each other’s users.Įtisalat is the bigger organisation within the duopoly and reportedly has much more to lose from the MNP launch, and du is already campaigning for customers to send a text message to a specific number, ‘3553’, to receive information relating to MNP.Ī TRA statement reveals that Etisalat blocked the number on Thursday, November 21, preventing its customers from receiving du’s response. The country’s first telco and former monopoly, Etisalat, received the rare rebuke, ahead of the launch of mobile number portability (MNP) this month – following a five-year wait.

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Over AED 200 million worth of reward points have been redeemed by members of the Etisalat Rewards program since its inception in 2008.The UAE’s Telecommunications Regulatory Authority (TRA) has fined Etisalat for impeding text messages that give information to its consumers about how to switch to its rival, du. The program rewards its members on their total relationship with Etisalat by connecting all their accounts, thus earning points on all Etisalat services they use including Wasel prepaid, postpaid, landline and eLife.

Etisalat reading texts online for free#

They can also get their account information details, including their membership number and password, by sending an SMS with a keyword “PAS” for free to 1015.Įtisalat, the leading telecom operator in the UAE, launched the country’s first telecom rewards program five years ago. They may also use their points to buy airline tickets or handset devices, shop online at the Etisalat Rewards Store or redeem points for gift vouchers from any of Etisalat’s 75 brand partners by visiting Etisalat Rewards members can also check their accumulated points by sending an SMS with a keyword “BAL” to 1015. Customers can pay Etisalat bills, recharge their phones and enjoy service bundles (Voice, SMS, Data) by simply dialling *122# from their mobile phones with their Rewards points. The 1 million points boost will give each winner a substantial head start while availing of existing benefits that are part of the Rewards program. We hope this win will incentivize more customers – whether landline, Internet, Wasel prepaid or postpaid – to enrol for the unique program and enjoy the benefits.” Hasan Mohamed Abdallah Mohammed Al MarzouqiĬongratulating the winners, Khaled Elkhouly, Chief Marketing Officer said: “The winners can choose from the widest range of exclusive deals and benefits as part of Etisalat’s Rewards program. The 7 lucky Etisalat Rewards Millionaires are:ġ. The winners of the raffle were chosen in the presence of a representative from Department of Economic Development and the Rewards points were transferred to the accounts of the customers. Etisalat, the UAE’s leading telecom service provider, today announced the names of 7 winners who won 1 million Rewards points each during the daily raffle promotion organised recently.Ī total of 144,295 Etisalat customers took part in the daily raffle organised recently and 12,774 customers redeemed their Etisalat Rewards Points over the week to secure their eligibility for the draw.